why need a license?
Music is an indispensable element in every business space. Music helps break the silence that is the cause of stress and the feeling of lack of privacy; reinforces brand image; regulates the pace of movement as well as customer behavior; and reduces the feeling of waiting.
For radio and television broadcasting, music is both an essential content to attract audiences and helps establish emotional tone and build brand identity for the content through theme songs and background music.
The recording usage license provided by IPCC not only helps businesses comply with copyright laws when exploiting the values of music, but also demonstrates the business's respect for the creative efforts and artistic labor of artists.